Why the Future of High-End Dentistry Must Be Inefficient
There is a concept in behavioural economics known as the Doorman Fallacy. It goes like this: If you replace a hotel doorman with an automatic door, you have ostensibly improved efficiency. The automatic door opens faster, it costs less, and it never takes a cigarette break.But you have also destroyed value. You have removed the […]
February 2, 2026 
Steve Campbell 
A Leadership Perspective on Modern Slavery in Dentistry
By Steve Campbell, Managing Director, Nexus Dental Laboratory There are topics that rarely enter industry discussions, not because they lack importance, but because they require us to look beyond our immediate concerns. Modern slavery is one of these topics. It exists in the background of global trade, unseen by many and unspoken by most. Yet […]
November 26, 2025 Steve Campbell 
