The Illusion of the 12-Minute Miracle

Futuristic abstract tooth design, text overlay.The Illusion of the 12-Minute Miracle
April 2, 2025
  |   by
Hugo Sousa

A recent blog post from a respected clinician described an impressive chairside demo at IDS 2025: scan to printed crown in just 12 minutes. For those of us working at the intersection of clinical dentistry and digital workflows, it’s easy to see why that turned heads.

However, there’s a significant gap between the impressive live demonstrations and the practical realities of everyday practice. This gap is worth examining, especially when considering real-world costs, staffing, and clinical outcomes.

The Clock Doesn’t Stop at 'Print'

Chairside workflows are often framed as frictionless: scan, auto-design, send to print, post-cure, and you’re done. The reality is more involved:

  • Accurate scanning takes time and patient cooperation, particularly for full arch scans and occlusal data.
  • AI-generated crown designs still require clinical review and often minor but critical edits to margins, contact points, or occlusion.
  • Post-processing, which involves manual tasks like removing supports, washing, curing, and polishing, is time-consuming and demands careful attention.

Even in ideal conditions, a single chairside crown production cycle routinely takes 25–35 minutes. And that’s assuming no interruptions, scanning errors, or printer hiccups.

The Most Expensive Minutes in the Practice

Let’s put hard numbers to this.

  • A typical surgeon billing £500 per hour spends 30 minutes chairside managing a print case. That’s £250 in time—on a task that carries no diagnostic value and generates no additional revenue.
  • Dental nurses, trained for patient support, are often diverted to tasks like resin handling, file prep, or equipment troubleshooting. This diversion is far from their core function and adds to the process's inefficiency.

What begins as a "self-contained solution" quickly becomes a time sink, burning the clinic’s most expensive human capital on tasks that a digital lab handles every day, at scale, with far greater efficiency.

If you run five chairside prints a week, you’ve just lost over £65,000 per year in surgeon time alone.

Purchase Price Is Just the Starting Point

The promoted system includes a scanner, printer, AI-driven design software, resins, and support, advertised at just about £24,000. That number is bolded in marketing headlines. But it’s the soft costs that add up fast:

  • Ongoing resin supply
  • Cleaning agents, gloves, and post-processing kits
  • Printer maintenance and part replacements
  • Software updates, training, and downtime when things go wrong

And none of that includes the cost of remakes, reprints, or quality issues caught only after a failed test.

In effect, you’ve introduced a lab inside your clinic that requires training, management, and oversight but lacks an actual lab's specialisation and quality control.

The Story We’re Being Told Is Speed

The reality is that time is lost, the team is stretched, and focus is scattered.

What looks like innovation on a demo floor turns into operational drag inside a busy practice. The promise of chairside convenience too often becomes a silent liability burning through your highest-value time in exchange for marginal control over production. By 'marginal control over production', we mean the ability to oversee the entire process, from scanning to printing, but not necessarily the ability to significantly influence or improve the quality of the final product.

Our Perspective

We’re a digital lab. We work with hundreds of practices that run efficient, tech-forward workflows- many with in-house systems. But we’ve also been called in when the day-to-day reality doesn’t match the sales pitch.

We’ve learned that the most successful practices don’t chase speed. They protect clinical time, delegate where appropriate, and build systems around what’s sustainable, not what looks good on a stopwatch.

If your goal is quality care, predictable outcomes, and efficient resource use, outsourcing crown production still outperforms chairside printing on every meaningful metric. These metrics include cost-effectiveness, time efficiency, quality control, and the ability to focus on core clinical tasks.

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