When the Research Catches Up
A few weeks ago, a paper landed in my inbox from the Journal of Esthetic and Restorative Dentistry. I almost skimmed past it. I'm glad I didn't. I read it twice. Then I read our own article again. Then I sat with it for a while, because what I was looking at was something you […]
February 26, 2026 
Steve Campbell 
Why the Future of High-End Dentistry Must Be Inefficient
There is a concept in behavioural economics known as the Doorman Fallacy. It goes like this: If you replace a hotel doorman with an automatic door, you have ostensibly improved efficiency. The automatic door opens faster, it costs less, and it never takes a cigarette break.But you have also destroyed value. You have removed the […]
February 2, 2026 Steve Campbell 
